Who We Are

We don’t just provide healthcare, We revolutionize It.
At SFH, we believe that Healthcare is not just about treatment; it’s about creating a sustainable, life-changing impact.
We are pioneering a future where primary healthcare is accessible, equitable, and technology-driven. With over 13 years of experience, we have emerged as Rwanda’s leading force in social marketing, behavior change communication, and decentralized healthcare, ensuring last-mile delivery of high-quality health services.
Our Mission
SFH Rwanda is committed to transforming healthcare through:
- Evidence-Based Interventions: Grounded in research, M&E, and community-specific data.
- Tech-Enabled Solutions: Leveraging AI, data systems, EMRs, and digital platforms.
- Social Marketing and Behavior Change Communication: Promoting health products and accurate information through innovative strategies.
- Strategic Partnerships: Collaborating across sectors to deliver integrated public health solutions.
- Inspiring Healthier Lives: Empowering individuals and communities to lead healthier, informed lives.


Vision
SFH Rwanda envisions a future where high-quality primary healthcare is accessible to everyone, regardless of their location or socioeconomic status. This vision is rooted in a commitment to addressing critical health challenges in Rwanda, including family planning, HIV and AIDS, maternal and child health, malaria, and malnutrition. The organization achieves this by:
- Decentralizing Healthcare: Through initiatives like the Second-Generation Healthposts that bring hospital-level care closer to underserved communities.
- Strengthening Health Systems: By working closely with government and partners to build capacity and improve infrastructure.
- Community-Centered Approach: By operating at the grassroots level and engaging communities in program design and delivery.

OUR CORE VALUES
- Accountability: We deliver value for money, ensuring every dollar results in timely, high-impact community change.
- Innovation: We are at the forefront of digitalizing rural healthcare, leveraging AI, data analytics, and renewable energy solutions to improve service delivery and outcomes for the most disadvantaged.
- Results-Focused: We implement true-to-cause initiatives that drive measurable change, ensuring that every program achieves optimal health and social outcomes.
- Community-Centered: Our programs operate at the grassroots level, breaking down barriers of distance, cost, and awareness to ensure healthcare reaches those who need it most.
- Decentralized Healthcare & System Strengthening: We are pioneers in decentralized healthcare, establishing second-generation health posts that bring hospital-level care closer to underserved communities. We actively collaborate with governments, industry experts, and local providers to strengthen Rwanda’s healthcare systems.
- Integrity:Our team operates with honesty, loyalty, respect, and responsibility, and it is vital to decision-making, serving our people.